Today friends we have a guest post from the brilliant Cristina Roman of One Woman Shop!
We’re in an era of business where traditionally separate areas of business- like customer service, online marketing, and networking- now overlap. For example, your social media channels double as customer service hotlines, how promptly you respond to emails affects your personal brand, and taking the time to follow up with someone you interact with on social media can turn them into a long-term customer or client.
I’m a self-avowed #toolsnerd, which is what inspired me to create One Woman Shop’s column Tools We Love. Today, I’m highlighting a few of my daily go-to tools, which help me streamline the intertwined areas of my business.
For staying on top of emails: Boomerang
As a solo business owner, you probably use email more often than the phone to interact with your clients and customers, right? Use Boomerang to remind yourself to follow up with people who haven’t responded, to push away emails until you’re able to deal with them, and to keep your inbox clear (for at least a little bit) with the Send Later feature.
For more tips on Boomerang- 7 Creative Ways to Use Boomerang to Manage Your Email
For finding new people to connect with: FollowerWonk
Chances are, you’re always looking for new people to connect with in your solo business. I’m a huge fan of direct email outreach (here’s a look into the strategy I use) and the first step is finding like-minded individuals, be it potential clients, mentors, or partners. Use FollowerWonk, a tool from Moz, to search Twitter bios for people to add to your community. Once you determine your ideal client, search for relevant keywords- and synonyms- to build your network. For example, I periodically search for terms like “solopreneur,” “solo business owner,” and “creative entrepreneur.”
For more tips on FollowerWonk- Tools We Love: FollowerWonk
For saving time on scheduling: YouCanBook.Me
If you find yourself dealing with what I call the back-and-forth calendar shuffle, YouCanBook.Me might be a useful tool for you. Anytime you want to schedule a client call or a Google Hangout with someone you met through FollowerWonk (see what I did there?), just sent the person a link to your calendar and allow them to book time with you. No more 10-deep email threads to find an ideal time to meet!
For more tips on YouCanBook.Me- An Inside Look at the Solo Businesses of Three YouCanBook.Me Users
For getting the word out more efficiently: Click to Tweet
Click to Tweet is a free service that allows you to create pre-drafted tweets; it gives you a unique URL for each tweet, which you can send out to anyone for them to send out. You control the message, they don’t have to think about what to write- win, win! Use it if you’re launching a product and would like others to help you spread the word, when you do an interview with someone on your site and want them to share it with their network, or you write an awesome blog post that you think others will want to share.
For more tips on Click to Tweet- Tools We Love: Click to Tweet
I always encourage One Woman Shop members to find the tools that work best for them- one size doesn’t fit all in business- but try giving these tools a try if you haven’t!